How Is Online Copywriting Different from Offline Copywriting?

To become an effective copywriter for the Web, the first thing you need to learn are the major differences between online and offline copywriting. Who Reads It? Offline copies are printed on various materials, and they’re something that some people may read just to pass the time. With no expectations, offline readers can afford to […]

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Copywriting For Search Engines and Directories

To get optimal listings in search engines and directory queries, keywords, and key concepts must be placed strategically throughout your web pages. To summarize, you need these words and phrases in: Title tags Meta-tags (keywords and descriptions) Headings (if used) Body text, and Alt-attribute in the image source tags When online marketing professionals optimize a […]

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