When thinking of SEO, the first thing that comes to mind is that this marketing strategy if for blogs and that one should publish a new blog post each week and stuff it with the most relevant keywords. That is the most common wisdom among search marketers. But blogs are only one part of your […]
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Building and managing a strong brand for your business is tantamount to its success. Therefore, your brand is not something to approach casually. It takes an extreme amount of research, planning, and effort to develop a brand that speaks for your business the way you want it to. Make sure you approach that task the […]
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We all have a personal brand, whether we like it or not. Our personality, reputation, presence, values and personal style are just some of the things that make up our personal brands. As professionals, taking control of our personal brands is a must if we are looking to stand out in our industries. However, it’s […]
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One of the challenges of owning a startup is having limited resources to promote your brand. An entrepreneur may not have enough budget for an aggressive advertising and marketing campaign. Another limitation could be that the business owner has limited manpower to execute more complex marketing strategies. With these challenges being faced by a startup […]
Continue ReadingThe competition between advertisers for sponsored and organic search results have initiated studies on the effectiveness of search engine optimization (SEO). According to authors Ron Berman of the University of Pennsylvania and Zsolt Katona of the University of California, search engine rankings may improve the number of website visitors with search engine optimization. Organic rankings […]
Continue ReadingNew content is created online every day. Therefore, the next step of success is to bring the content into the limelight, where your target audience can see it. The following steps are recommended to ensure successful promotion of your content. Optimize Your Content Even if you create the most compelling content, Google will not be […]
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