You have a great idea for a new online business venture but no idea of how to create a website. Some people have urged you to use one of those services that offers website templates and will have your site up and running in a matter of hours. Congratulations on choosing to hire a web designer instead. Now that the decision is made, there are some things that you need to avoid doing as you hire that designer. Keep these things in mind and you’ll end up with a site that you love.
Hiring a Designer Without Experience in Your Niche
The best case scenario is finding a designer who has some experience creating site designs for businesses similar to yours. This is not an idea that should come as news to you. After all, you don’t go to a bakery and expect them to have hams.
A web designer may have lots of experience with designing sites for law firms or medical professionals, but how would that help you if the plan is to sell hand-crafted items? A better choice is to find a designer who targets small businesses and understands what sort of elements attract people who want to buy what you are selling.
Setting a Budget
Before signing up with any designer, discuss the budget. At this juncture, you probably have a limited amount of funds that you can allocate to the project. A designer needs to know that figure up front and understand that it really is your limit. With the figure in mind, the design professional can identify what elements can be used to create the site and still stay within the budget.
If you don’t talk about the money aspect up front, there’s the potential for some awkward conversations later on. Avoid this pitfall and iron out the specifics of a budget before the designer begins the work. Both of you will be a lot happier.
Vague Ideas of What You Want
Some people hire designers and provide nothing other than a general idea of what they want. That approach leads to a lot of waste in terms of time and resources. A better strategy is to sit down with the designer and define a set of objectives. Tell the designer what sectors of the consumer market you want to reach, any elements that you really want included, and even supply images or content you already own. The more resources that are placed in the hands of the designer, the easier it will be to build a website that truly serves the intended purpose.
Failing to Address Revisions and Changes
Your website will not remain the same forever. The day will come when you want to tweak an existing element or add something else as the business grows. Instead of considering that an issue to address later on, talk with the designer now. It’s easier to add terms and conditions into the contract that cover these matters and ensure you have the best possible pricing on hand when you do decide to make some changes.
Remember that choosing the right website designer will make the process of developing the site and eventually launching it much easier. Assume nothing and feel free to ask lots of questions. Doing so will allow you to avoid the more common pitfalls and make the project an enjoyable one for you and for the designer.
This article was written by Clarke Massey of 360 Online Marketing. If you’re interested in SEO copywriting, you may want to try out these professionals. This internet marketing firm is located in Boulder, CO. They specialize in PPC advertising, SEO and web design.