In today’s get it now society, the words sooner than later hold no greater meaning than they do in the business world. With technology being a mandatory and highly accessible tool for business, entrepreneurs and corporate business owners alike are implored to be as innovative as possible; when planning for success.

A self starting business owner must utilize strategic marketing tools that are conducive to the growth and support of their business. With the addition of wireless products like Kindles and I-pads, it is no wonder why eBooks are all the rage for self starting business owners. E-Books are one of the most efficient and cost effective tools for rapid and progressive business growth- and rightfully so. Once you purchase your software, you can mass produce as many eBooks as possible, without breaking the bank. E-Books serve as an alternative to hard copy books, which are very costly to produce. E-Books can be printed as often as you desire, at no cost to you. Another perk in using this method is that you will own all of the distribution rights, as you will be creating your own works for distributing. Additionally, eBooks are a great way to boost the credibility of a new business.

E-Books conveniently cover an abundance of information in a market consumed of time constraints and shrewd competition; without depriving users/customers of their time. They are an influential tool that can help you build your brand, and stretch your business. In a game of constant catch up, it is easy to get left behind with redundant tutorials and how-to’s. However the following is a user friendly guide to writing an effective eBook.

First Things First

In order to write anything worthwhile, the writer must have an idea to convey. The idea should not just be anything, although it could be, but in order for the project accomplish its goal, the idea should appeal to a specific audience. An eBook is no different than a traditional, physical book just a different format. Therefore, the same guidelines apply. The writer should succinctly state his thoughts and express his purpose with the intent to inform, help, persuade and even entertain a target audience.

Be Original

It is important to remember that although you may be offering a unique service or product, you are never alone. With the economy at a mind numbing standstill, and the unemployment percentage, steadily increasing, the internet is filled with eager innovative opportunists; waiting to reel in the first client who rears his inquiring head. When starting out, it is wise to conduct a full scale search of the competition in your market. Compare and contrast the similarities of your service or product against your peers. Be sure to cover the differences, benefits, perks, and pros (not cons) that you have over your competitors in your eBook. Advertise what makes your service unique. There is a great benefit to being completely original and different, especially when you are advertising on the web.

Appeal to the Senses

It is important to remember that you must entice the public to read your information. The intent of your work is to persuade them to support what you are doing. Engage your audience with eye popping titles, catchy language, easy navigation and a nice, streamlined appearance. Time is not on your side however. Many internet users have short attention spans, and will quickly move on to the next option if they cannot find what they are looking for. First impressions are everything, and it is in your best interest to make one. With search engines such as Google and at your potential client’s disposal; being bland, general and uninspiring will definitely make your hard work seem in vain. Many of today’s internet users tend to scan over information as opposed to reading it. This is why it is so important to grab their attention immediately. Make sure that your publication is consistently strong from beginning to end.

Putting it All Together

Now that you have everything literally spelled out in front of you, you are ready to close the book literally. But how would you go about doing this? What software will you need? What about a cover page? Graphics even? Well, for Microsoft Office savvy users, creating an eBook can be done using Word, Excel, Access, Publisher and PowerPoint. For the most part, this software is mostly used for creating eBooks. However there are several formats available for multiple electronic and wireless devices. EBooks come in three different formats: compiled, reader based and HTML (hypertext markup language). This information may be neither here or there to the average technically challenged user, so the following are some of the most popular types of software for everything you can use to start your eBook include Microsoft Office, Active eBook Compiler, Adobe Acrobat, Lightning PDF, and eBook Starter. For more detailed information, please visit

Stay Committed

Writing is not easy, even for some writers. But there are many helpful resources that you can use to complete your task. As with all things, it may take a few tries to successfully complete and deliver the product, and receive the intended end results. This is not an implication for you to give up! EBooks are a great resource to use to share your vision. Your work has the possibility of reaching millions through this format, so a commitment is needed on your part to see it through. Be sure to remember, if the first one does not work, you can always write another one!