Surveys provide value feedback that enables business owners and management teams to build a more productive and profitable organization. Surveys allows the business to ask questions that can range anywhere from as general as “In what city do you frequently shop” to as specific as “what is your favorite color and why?” The overall benefit of asking these types of questions is to allow your audience to answer openly and honestly. The feedback received will help provide the organization with the tools it needs to build the organization into a thriving and profitable structure.

Businesses that refuse to be open-minded and are not willing to receive customer feedback are businesses that are not operating as efficiently as they could be if willing to hear what customers who are actually using their service or product, have to say. Service alone in a business is not the all-in-all in and of itself; and especially if no one in the organization is willing to take the time and listen to the world around them. Customers and clients are the people who know the reality of how they really feel and what they really believe, so who best to ask what’s working and what’s not, than the customer.

The bottom-line is, satisfied customers are happy customers and happy customers become loyal customers. Satisfied customers generate profits and happy customers generate repeat business, both personally and through extended efforts called – word of mouth.

Understanding the level of satisfaction or dissatisfaction customers are experiencing can make or break a business. Therefore, paying attention and listening with an open-mind is likening to a vital organ in the business industry.

Surveys offer many benefits for gaining productivity through the information received. Businesses are able to isolate concerns and identify problematic issues to take appropriate measures and address problem resolution up-front.  Surveys also offer opportunities for growth, strategic direction, and two-way communication streams with the following focuses:

* Better Strategy Development
* Improved Marketing Activities
* Innovative Solutions for New Revenue
* Increased Performance and Production
* Safeguarding Relationships with Existing Customers
* Building Relationships with New Customers
* Reduced Costs and Improved ROI
* Strategy for Building a Better Brand
* Safeguard against Competitors
* Identifying the Best Target Markets
*Identify Strengths and Weaknesses
* Building Data and Accountability
* Stronger Leadership Development
* Product and Service Improvement

To safeguard revenue and grow profits, efforts towards continuous improvement is important for defining new strategies, building satisfaction, and gaining customer loyalty, which in turn, builds a better business.