These days, only a few bookstores can buy thousands of book copies-these are the ones with household standing and name. For the other publishers who according to the American Bookseller Association, accounting for about 300,000 publications annually, publishing has changed a lot. Submitting an intellectual piece of written work that can be transformed into a book or an eBook is no longer the only thing an author needs to do. There is a further step of connecting with the targeted audience and marketing their work.

Authors like Gretchen Rubin, Seth Godin, Chris Brogan among others, have taken advantage of internet tools that enable them to interact with their audience by sharing ideas and making them anticipate for more. The anticipation they create is actually what keeps their audience coming back  for more and thus makes sales.

It is critical that every author engages in this endeavor irrespective of whether they wish to self publish, go for a modern publishing or opt for a major publishing house. A strong platform is an indication that you have an audience and this is essential if you want to connect and sell to the media, agents, audience and publishers

Mounting Your Platform

Raising your platform and increasing your audience has the challenge of you being able to choose from a wide variety of options in social media that include Facebook, Pinterest, Twitter, LinkedIn and many others. Picking on any one at random may not be hard but the implementation part is what poses a challenge.

It is vital that the author dedicates enough time to work with the tools they feel comfortable and target the sites that are mostly visited by their audience. Twitter is a great place to thrive as an author because you get to meet incredible people, media groups and organizations with interests similar to yours. However, twitter is not the best place to post your book’s pitches.

You the Media

The second phase involves you working with the media to make your ideas known. Things have changed and pushing pitches at journalists to attract their attention may not work. The best thing to do is making them want to see you online. The number of news room staff have been reduced considerably and the budgets are also tight, meaning that one journalist has to cover more stories that before. As a solution, journalists opt to go online to get stores or gather up ideas. It is estimated by a study carried out by the George Washington University that this is the choice of 89% of the journalists. Make sure that when they come online looking for these resources in your topic are, you will be visible.
The trick here is to rank well in the search engines by making proper use of SEO as well as having a great blog. As an author, stay informed on what is happening around you so that if there is breaking in your topic, you will be the first one to write a blog about t and you will definitely have many inbound media demands.

Merging Traditional and Social Media

This is simply a single illustration to prove how much social media and traditional media are related to each other. Traditionally, the publicist used the initial round of coverage of a book to verify people’s attention in a topic and attract others to cover it. This needed a lot of time because it concerned photocopying articles or reviews and then sending them by mailing them to the media hopping that they wouldn’t want to fail to publish a popular topic. It is now possible to bookmark all media in a single link and send them via email to a journalist using sites like Delicious or a press room usually found on the website of an author. This makes it easy for the journalist to scrutinize the reporting of a book. The coverage ceases to become localized and is instead available to everyone online. A good example of such is the Kansa City Star or the Baltimore Sun which was initially localized but is now available on line and this puts it in a better place for possible syndication.

An additional advantage to the intertwining of traditional and social media is the power of leverage that both quick and more effectively than methods used hitherto. If there is a big story that is featured in the New York Times, it can have a link back to the author’s blog or website and this will attract readers including those who may not be looking for the book but read the publications. On the contrary, social media crusades developing fast serve as a grand evidence of traditional media channels of the public being interested by an idea. These movements can attract a journalist to focus on this event. Such movement in the social media that also happened for certain books like One Thousand Gifts, made news stories that led to traditional media exposure.

The great thing about this transformation in publishing is that the author is in control of their destiny more than ever before. Each day somebody makes use of this influence to come up with creative content and sharing it. Having moved from the hard copies to the e-book, the best part is that the content which is the most important part in publishing remains the thrilling and indispensable part of publishing.