Social media is a very dynamic area on the internet. Things keep changing every single day. What works fashionable today is obsolete tomorrow. Social media can be used to direct traffic to you internet content.
Many people who are carrying out their campaign on the social media find it hard to manage the social media community. In this article I am going to show you ways of doing that management. I will explain it using four most successful techniques. These techniques will help you manage you social media community well.
The following are the tips you should follow in managing you social media followers:
Tip 1: Always answer all the Questions and Inquiries
Do not just post your updates and forget about it. It is very advisable to participate actively in the process on such platforms. Be ready to answer any questions raised by members in your social platform. InSites Consulting carried out a survey which showed that out of 10 American Companies, 8 are known to give answers to queries asked on the social media. When you do this, you will be a position to settle any complaints forwarded by such a community. It was discovered that only 54% of the companies surveyed were active in holding online conversations with their clients online.
Tip 2: Use Social Media to drive traffic to your website
The idea of bringing customers to your website is one of your company’s social strategies. This strategy should never be forgotten. This strategy works very well especial for the small businesses. Various surveys have shown that it is only very few people who place an order the first time they visit a website. In order to encourage the customers to try out your products, it is advisable for you to keep them informed through the social media by always posting useful information on a regular basis. It is equally important for you to maintain good communication with your customers. Your response to questions posted on your page should be attended to within a short span of time.
Tip 3: Encourage your Customers to tell stories on how they use your Products
Tell the story about your brand by retweeting the good stories about your product. Some companies repost blogs in which they have been mentioned by their customers. This is a very good way for you to stop talking about yourself. You will instead be discussing about who are your customers and how do they use your products.
To manage you social media better, there is no problem if you maintain more than one twitter profile or Facebook page. This is called social media segmentation. If you are producing different products, it will be much better for you to maintain a profile for similar products. The pages should be very independent from each other. Segmentation is a very good strategy in marketing if you are dealing with many products. This way, people are able to get maximum benefits from the social media.
Tip 4: Always encourage people to respond to your posts
The reason why you should ask the social media members is to engage them as part of managing them. You can easily do that by asking questions that will make the member to think and respond appropriately. If you do that much more frequently, you will be in a position to sustain your importance on the social media.