SEO copywriting essentially refers to writing text for your website that is search engine optimized. This means that the text is written in such a way that search engines give your website a higher ranking when specific keywords or phrases are searched for by users. In most cases, there is a general goal for a website to get a lot of traffic and unique visitors. Ideally, this will be traffic from those who find your website relevant to their needs and who are interested in what your website offers. Understanding the basics of SEO copywriting can help you to boost rankings, draw relevant traffic to your website and ultimately assist with your goal to educate your audience, sell your goods online or achieve other goals you have.

Choose the Right Keywords and Phrases

In order to be successful with SEO copywriting, it is necessary to first select the right keywords and phrases. There are several factors to consider when choosing these words. First, you need to think about the keywords and phrases that others may select when searching for what your website offers. Second, you should research how many other websites are targeting those keywords and phrases as well. To get higher rankings for your website, you should avoid using words that are competed for heavily and choose less selected keywords that may also be relevant. For example, if you are a plumbing company in Toledo, you may not want to target the phrase “plumbing company.” Your website would be competing with hundreds or more plumbing companies across the country and beyond. Instead, choose phrases like “plumbing Toledo” or “plumber in Toledo.” You may also opt for keywords related to specific plumbing services or issues, such as leak repair, clogged toilet or water heater installation. Pair these phrases with the city or location in your keyword if your business is focused on a localized area. If you are an e-commerce site that appeals to consumers across the country, you may leave the location off.

Incorporate Keywords Into Your Text Without Stuffing

Search engines are highly advanced, and they are focused on providing their users with the best experience possible. They want to rank websites highly that offer relevant information to their search, and to accomplish this, they actively search for websites that are not stuffed with keywords. The keywords should be incorporated into the text in a natural way, and you should not overuse them. The algorithms change periodically, but a good rule of thumb is to include one of your keywords or phrases in your title. Then, sprinkle the keywords or phrases periodically in the text every 100 to 150 words. It is smart to use variations of the keywords as well. For example, if you are a landscaping company, you can use lawn care specialist or lawn care services in combination with “landscaping” so that you do not overuse your keyword.

Make Your Text Relevant

Your text should have some relevance to the user. This means that it should provide the user with real value and should be something that they want to read. It is smart to consider why your audience will be visiting your website and to create text that speaks to them. The text should appeal to their needs, interests or reasons for searching for the keywords or phrases.

SEO copywriting may sound complicated, but it actually is pretty easy to prepare quality text that will rank highly with search engines. Generally, you should prepare text that serves your own purposes for having the website while also appealing to your target audience’s needs or goals. When you do this, you should be able to naturally incorporate the keywords and phrases into the text with relative ease.

If you’re interested in SEO copywriting, try out some professionals at 360 Online Marketing is an internet marketing firm in Boulder, CO specializing in PPC advertising, SEO and web design.