Saturday, December 16, 2017
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We all have a personal brand, whether we like it or not. Our personality, reputation, presence, values and personal style are just some of the things that make up our personal brands.  As professionals, taking control of our personal brands is a must if we are looking to stand...
One of the challenges of owning a startup is having limited resources to promote your brand. An entrepreneur may not have enough budget for an aggressive advertising and marketing campaign. Another limitation could be that the business owner has limited manpower to execute more complex marketing strategies. With these...
The competition between advertisers for sponsored and organic search results have initiated studies on the effectiveness of search engine optimization (SEO). According to authors Ron Berman of the University of Pennsylvania and Zsolt Katona of the University of California, search engine rankings may improve the number of website visitors with...
New content is created online every day. Therefore, the next step of success is to bring the content into the limelight, where your target audience can see it. The following steps are recommended to ensure successful promotion of your content. Optimize Your Content Even if you create the most compelling content,...
The greatest challenge for small business owners is how to perform a detailed SEO check-up on their website without going over a limited budget. SEO is crucial for getting small businesses noticed online, where most of today’s consumers are searching for the next product or service they will purchase....
The critical aim of most individuals, groups or organizations that possess domains and websites is to achieve enlistment on the first page of search engine results. It is because most internet customers who search through the Web will not bother to search any further than the initial page of...
SEO copywriting essentially refers to writing text for your website that is search engine optimized. This means that the text is written in such a way that search engines give your website a higher ranking when specific keywords or phrases are searched for by users. In most cases, there...
It is impressive to understand that there are ways one can use to get to the first page of Google search, and this is where SEO comes in. There are many blog posts talking about SEO, and billions claim to be SEO gurus. Little do people realize that this...